About us
Enhance Your Baking Skills
Our bakery equipment is designed to meet the needs of both small and large-scale operations. We offer a range of products, from mixers to ovens, ensuring that every baker can find the perfect tools to create their masterpieces.
Start with the customer – find out what they want and give it to them.
Discover New Equipment
Our bakery equipment is designed to meet the needs of both small and large-scale operations. We offer a range of products, from mixers to ovens, ensuring that every baker can find the perfect tools to create their masterpieces.
Start with the customer – find out what they want and give it to them.
Your Bakery Equipment Hub
Meet our team of baking enthusiasts
Dedicated bakers driving our success
Tony Fred
Chief Executive Officer
Founder and chief innovator, Tony is the heart of the company. He actively engages in product development, marketing, and customer service strategies.
Mich Stark
Chief Baking Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the bakery equipment industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of the iconic figures in baking who can say she loves what she does. She mentors 100+ aspiring bakers and looks after the community of thousands of baking enthusiasts.
Iris Joe
Chief Financial Officer
Emily, with her extensive baking experience, helps us understand market needs and enhances our offerings. She is committed to driving growth and elevating our brand.